This is a year-long passion project that I began in July 2022.
I associate months, words, and more with colours, and explored this by challenging myself to create unique briefs based on my interpretation of each month. I explored various different industries such as cafés, beauty/apparel brands, lifestyle brands, and social campaigns, and expanded my branding skills based on incorporating and challenging conventions of each industry.
My role: Creative direction, branding, illustration
Aug. – Dec.: 2022 collection
Jan. – Jul.: 2023 collection
July as...
Hyouka July.: A conceptual kakigōri (Japanese shaved ice) cafe open for the hot summer months. Inspired by my memories of humid summer days in Japan, Hyouka July combines traditional flavours with some modern twists for a truly refreshing experience.
June as...
June Flower and Café Co.: A women-owned floral space offering artistic drinks, bites, and bouquets. Whether you're looking to treat yourself or a loved one for a special occasion or just because, June's professional florists and experienced baristas are here to help.
May as...
Café May: A cozy downtown spot with a sunlight-rich interior, sharing Japanese-inspired foods and drinks to brighten up your day. May's logomark is their specialty item, Japanese pudding; collect 8 stamps on their loyalty card, and you can choose a free pudding or drink of choice!
April as...
April: A natural beauty brand releasing a limited-edition Sakura fragrance for the spring season. Available as an eau de perfum and candle, April's Sakura is a light fresh and floral scent with apple, cherry blossom, and rosewood.
March as...
March: An accessories brand specializing in cute handcrafted jewelry and hair accessories. Created by three fine arts colleagues, March is inspired by nature and reflects this in their first official collections: Florals, Shells, and Pearls.
February as...
February: A sustainable loungewear and lingerie brand that aims to add a touch of sweetness and softness to you and your loved ones' daily lives.
January as:
January 2023: A set of lifestyle goods celebrating the Year of the Rabbit.
December as...
The December Booth: A purikura-inspired pop-up photo booth that appears only during the holiday season. Targeted primarily to the young adult demographic, anyone can make special memories with loved ones.
November as...
November: A sustainable Canada-based clothing brand showcasing their F/W campaign.
October as...
The October Bar and Lounge: An annual pop-up bar and lounge known for their chic cocktails and famous Halloween party. It's a classy yet spooky time, and you're invited!
September as...
September: A back-to-school resource campaign for university students to get back on track and be motivated for their studies.
August as...
August: A funky and retro exploration based on vibrant beach life.